Glow Scarf Brand and Packaging Design

This project was about creating a promotional packaging with media convergence of a product of our own choice. I chose to design my personal brand for scarves called Glow scarf with an idea in my mind: start my brand and sell it in a coffee shop. I created the logo and an illustration of a fashionable girl to associate with the brand.

Rationale behind my (cup) package design: The more senses we engage in a design, the better it communicates with clients. In my memory, scarves are associated with cold weather and coffee. Therefore, my packaging design mimics a coffee cup. The pattern of the sticker on the lid is supposed to have the same pattern of the scarf inside the package.

The tag and the cup have an AR App logo to scan for an augmented experience that takes customers through video tutorials on how to wear scarves in different styles and to the product website for online shopping.

Click here for AR customer experience test video